Have you ever wondered why sometimes you feel really confident and brave, but other times really shy and insecure?
In this groundbreaking self-help guide, former illusionist and world-traveling philosopher Alvaro Quevedo unveils the true source of confidence and self-empowerment. Quevedo argues that our minds are battlegrounds for two opposing personalities: what he calls the unique self and the anybody self.
Social media and cultural consumption manipulate us into living from our anybody self, which is the part of our mind that is weak and constantly seeks external approval. As he writes, “I believe that today, due to the addiction caused by images on screens and the existential anxiety derived from marketing, the world faces a pandemic of mental insecurity.” He guides us out of this modern predicament by revealing the secrets to liberating our strong and unique selves from the invisible prison of our minds. This hidden unique self, he asserts, is the true source of self-empowerment and freedom. Once we stop following the superficial demands and ideals of the market—once we resist the urge to conform like puppets—we can become genuinely free, and independent individuals.
Quevedo delivers in Philosophical Cocaine a wake-up call more important than ever, enriched with clear and compelling analyses of cinematic metaphors—such as Fight Club and Eyes Wide Shut—to illuminate profound philosophical insights about our human condition. This book serves as an invigorating call to action for all of us, urging us to acknowledge our intrinsic uniqueness and lead more powerful, authentic lives.